ROAS & ROI DRIVEN RESULTS
Marketing consulting should be your very step when starting a new business or revitalizing your business. Consulting services can range from simply giving our clients some quick advice or fully executing complex marketing strategies. ROAS (Return on Advertising Spend) is one of the most important numbers you should know about your business. ROI (Return on Investment) is the overall picture of your companies growth based off of your overall marketing spend. There is a distinct difference between the two
ROAS is the specific return on every advertising dollar that your company spends. From marketing to customers through a boosted Facebook post or sending thousands of postcards - every dollar should be accounted for. Furthermore, each dollar needs be allocated properly. Far too many businesses spend precious advertising dollars on unsuccessful channels. We want to help right the ship.
ROI is your overall return on investment. To most businesses owners, this is the ultimate number to look at... however - do you truly know what your ROI is? You may be falling victim to false information from your current marketing company. Schedule your free consultation for tips to uncover your true ROI.
CONSOLIDATING YOUR MARKETING SPEND
Is it better to spend your marketing budget on one successful marketing channel... or to split your budget among multiple marketing channels? This is the hardest question that any marketing consultant can be asked. The answer is simple though, it's both. By using a professional marketing consultant, you'll uncover the most successful marketing channels for your business. Our goal is to always add to what is working for you, not to fix what isn't broken. By consolidating your marketing spend into marketing channels that are producing a high CPA or CPL (Cost per Acquisition or Cost per Lead), you'll ultimately end up with a much smaller bottom funnel approach.
Two easy ways to consolidate your marketing spend are to examine what your CPA or CPL is. These numbers, in essence, are the life blood of your entire marketing strategy. By consolidating your marketing dollars into areas that CPA are lower, you'll free up money to spend in other areas that can produce lower or similar results. Take advantage of your free consultation to learn more.