Online Marketing Services We Offer
All of our work is done in-house, no unnecessary price mark ups or dealing with third parties.
Pay Per Click (PPC) or Cost Per Click (CPC) is when you are paying for your ad to show up in a search list when certain keywords are entered and have people click through to your site. PPC can be very beneficial in that is it fast. You could have leads to your website shortly after you start running your ads. After all, Google is the #1 search engine on earth. It seems simple, but without the right strategy in place, PPC can turn your ROI upside down.
Remarketing & Retargeting
Have you ever searched for something and then minutes, hours or days later – you see an ad relevant to that search? Remarketing & retargeting are ads that follow your customers around the internet based on their recent searches and website visits. We also use some nifty tools that pull potential customer demographics and display your ads accordingly. This is another form of Pay Per Click Advertising (PPC), generally less expensive with a much lower click-through-rate (CTR) – however in conjunction with additional marketing efforts – can be extremely effective.
We can get your campaigns up and running quickly… especially if you couple this service with a landing page or website. PPC campaigns have a tendency to take a few weeks to gain traction, but it’s not uncommon to see conversions in the first few days to a week.
Save Your Money
We specialize in pay click campaigns and cost per click advertising. By analyzing key phrases that pertain to your business and creating new, more targeted lists, we’re able to hone in on what works and what doesn’t work for your campaigns. We track and analyze your pay per click advertising daily, and adjust to stay current with trends and behaviors. We take the guess work out of things like target demographics, search volume and final reporting – ensuring that your campaign is run smooth and most importantly, cost effective.
SOCIAL MEDIA MARKETING
It’s official, social media is here to stay. From the initial MySpace craze, we’ve been helping our clients find new prospects through these networks. Social media marketing can drastically help your business generate new opportunity through engaging, content marketing.
We focus on an 80/20 rule, 80% engaging content marketing and 20% offers.
Marketing Strategies that Work
Social media marketing is a marathon, not a sprint. Constructing the perfect strategy that focuses on growing your following and engaging them at the right time is the key to social media marketing success. We will work with your team to develop a social media strategy that fits your business and industry. Getting to know your company’s personality and bringing it to your audience through social media is always our first step.
The next step is creating a schedule for a mix of different types of posts, including engagement, informational and promotional posts. The biggest mistake we see companies making is trying to constantly push products and offers through social media. This strategy just doesn’t work. We focus on an 80/20 rule, 80% engaging content marketing and 20% offers. By engaging followers with captivating and entertaining content, we increase their propensity to respond to an offer.
Social Media Metrics
Interactive reporting, key metrics and optimization tools help you take control of social media marketing. Optimization tools show you the days and times that your audience is engaged to your messaging. Gauge the effectiveness of posts in a geographical area and tailor promotions specifically to any location. Drill down on individual social media networks and uncover areas of opportunity. Get a quick summary of a specific account or run engagement reports to find out who is your biggest fan. We focus on the data to ensure that we’re making decisions based on reporting and not emotion.
Best Networks For You
We can post to all your existing social networks and add new accounts that fit your industry and brand if necessary. Different accounts serve different purposes, so it’s important to reach your audiences on the appropriate channels and adjust your messages for each platform accordingly. There are common social channels, but our platform has the ability to post to all. New platforms are coming out all the time, and we keep up with the latest and greatest to stay current.
Our Services Include
- Complete account setup and optimization
- Design, brand integration and page merging
- Post content, images and videos
- In-depth analysis of each individual network including demographics
- Search agent automation (searches through all networks for specific phrases)
- Facebook and Instagram ad creative, targeting and management
Email marketing is the backbone of every fortune 500 company. The answer isn’t buying lists, bombarding inboxes or spamming with sales – it’s much more complex than that. A well executed email campaign can lead to massive ROI and an incredibly loyal customer base.
Our Average ROI on Email Campaigns is 3800%
Connect with Customers
In2sight can create effective email marketing campaigns and drive engagement. Increase revenue with our email marketing software. Our email marketing platform is designed to help you increase your ROI and drive performance. With advanced features such as lead grouping and link tracking, we’ll help you hit the right target, at the right time… with the right message.
Get More Out Your Emails
We design, construct and execute your campaigns for you. No more messing around with email editors and list upload errors – we’ll do the grunt work for you and put your business in a position for success. Using our dedicated mail engine we’ll increase your response rates and ensure your emails get delivered on time, every time. More inbox hits, less spam – more happy customers.
Marketing Strategies that Work
We take the time to construct the perfect email strategy for your business. Whether you’re planning a campaign to engage lost customers or an offer to attract new prospects – we’ve got you covered. Our strategies include the use of responsive emails (mobile friendly), personalization, optimized send times and link tracking – just to name a few. We take the time to learn your business and customer base, ensuring we’re delivering a relevant message that will resonate well with them.
Email Marketing Stats
- Email marketing has an ROI of 3800%
- Personalized subject lines lift open rates by 29.3%
- Segmented email marketing campaigns get 14.64% more opens and 59.99% more clicks compared to non-segmented campaigns.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Transactional or triggered emails have 8x more opens and substantially greater revenue than regular bulk emails.
- 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email.
- As of 2017, there are 3.7 billion global email users. This number is predicted to grow to 4.1 billion users by 2021..
- Email’s ROI was 28.5% compared to 7% for direct mail.
Data, Data and More Data
Tracking, reporting and analyzing are the most important part of email marketing. We dive into each click, each response – to make sure we’re putting together campaigns that are more successful than the last. With the use of customer tracking cookies, we’re able to monitor a specific customers interactions with your email and your website. See who opened your email, who clicked and what they did once they visited – incredible data right at your fingertips.
Get into Automation
Of course we love sending email campaigns for customers – but this is just the beginning of our capabilities. Once you begin email marketing, you’ll quickly see the benefits – and that’s when the fun begins. Marketing automation can drastically change the way you reach your custo
We combine the power of a custom built Customer Relationship Management software directly with our marketing automation. Think of our CRM’s as the backbone of your company in terms of customer organization and marketing. You can manage your customers throughout the sales cycle and beyond from a custom built marketing dashboard.
Why Does it Work?
Not only do our CRM’s allow you to organize your customer data, but just by simply entering the customers – you’re triggering marketing automation. It works because you are entering your customer data somewhere (at least you should be) – automatically marketing once they are entered takes all of the pressure off of you. No more “remembering” to market – it’s automatically done for you.
The quick answer is anything. We can tie in social media, landing pages, triggers based on demographics, vocation, gender… you name it – we can do it. Since we custom develop our CRM’s there are no limitations to what you can accomplish. We’ll work directly with yourself and your team and uncover ways to simply make your life easier. We’ll find the right mix of email, text and engagement for cold leads, new customers and everything in between.
We can do everything from a simple CRM, a hub where you manage your customers, to a complete automated marketing machine. Our CRM’s have the ability to:
- Manage customers
- Send 121 emails (individual personalized emails)
- Start automated campaigns
- Create reporting and statistics
- Post to social media
- View all of your website analytics
- And much more
Already have a CRM?
NO PROBLEM! Our system is built in the cloud, completely accessible by you and your team from any device. The magic really happens once someone is entered. Regardless of what CRM you are using, we have many ways of ensuring that you can continue to use your current CRM in conjunction with our marketing solutions. We make sure that all of your customer data stays synced and easily accessible.
How to Get Started
Building a custom CRM is most of our clients first step towards taking control of their marketing. The first step is simple, let’s figure out exactly what it is you are looking to accomplish. By taking time to learn about your business, it’s current process and future goals – we can help you come up with the perfect solution that not only fits you today, but remains robust enough for where your business is headed.
Search Engine Optimization
It’s a fact – SEARCH ENGINES LOVE OUR WORK. With our background in search engine optimization, Google will love your new landing page. Optional search engine optimization techniques allow your landing page to generate leads organically 24/7. We specialize in developing landing pages that will keep the lead pipeline flowing
If You Build It They Will Come
Once your website is optimized for search, you’ll be generating clicks to your website organically, which means when someone searches for a keyword – they could end up at your website. The benefit of building a website right the FIRST TIME is that once your site is optimized, Google will continue to show your website to people searching for your products and services – without a monthly fee or paying for each click. Search engine optimization is a marathon, not a sprint… and when properly implemented – can be invaluable to your online marketing.
We Don’t Sing Off Key
A keyword is the word or phrase that sums up what a specific web page is focused on. For instance, this page has keywords like “search engine optimization” and “rank higher on Google” – because this page is focused on helping websites become more search engine friendly. Keywords count for about 20% of how Google’s algorythm operates. By keywords that revolve around your business, product or services, we’re able to let Google know that your business should be showing up for specific searches. With an arsenal of tools to uncover high volume keywords we’ll help you dominate your competition both nationally and locally.
Accurate Directory Listings
By submitting your website to hundreds of directories throughout the internet, we’ll increase your overall page rank. Your page rank is a 1 through 10 ranking of how Google views your website, 10 being the best. Our focus is to create submissions into directories that focus on your industry. Each submission is highly optimized, utilizing keywords – further letting Google know that your business is focused on those keywords. Submissions are an excellent way to boost your search engine visibility and ultimately, what makes us so good at search engine optimization.
Think of all the other things you could be doing while your marketing is done automatically… focusing more on your clients, finally getting through all those emails… sleeping… Relax and let marketing automation take control.
Marketing automation drives a 14.5% increase in sales productivity.
Timing is Everything
Marketing automation let’s you take control of your marketing… auto-“magically”. Manually controlling your marketing is a thing of the past. Say goodbye to manual labor and hello to marketing automation. We specialize in developing highly complex automated marketing campaigns that specifically target customers that have expressed interest in your products and services. By combining multiple channels such as email, social media and landing pages – we’re able to deliver highly targeted messages at the right time.
A Few Quick Stats
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
- Businesses that use marketing automation to nurture prospects see a 451% increase in qualified leads
- According to a report by Adestra, 74% of respondents said the technology’s ability to save them time was its largest benefit
- 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified.
- A quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.
- Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Marketing Strategies that Work
Marketing automation is the most important piece of any marketing campaign. It’s imperative because it allows for targeted messaging to each customer. By creating targeted messaging and nurturing your leads, you increase their overall purchase price by 20%. Nurtured leads also produce a 451% increase in qualified leads – no more tire kickers. Marketing automation takes the guess work out of how your customers behave. By reacting to your customers behavior on your website, it enables you to send them the perfect message at the perfect time.
Automated Email and Text
Automated your email marketing with In2sight. We’ll build a campaign with you, help you uncover areas of opportunity and most importantly and execute the entire campaign. Time delayed emails and texts ensure that you’re sending the right message, on-time, every time!
Trigger Events Based on Activity
Have you ever noticed when you visit a “big box” retailer’s website, you seem to get targeted emails that pertain to the things you were searching for? Or you see products in the categories that you visited? It almost seems like they’ve read your mind. This is what we specialize in. And as much as we wish could… we can’t read minds. What we can do is track your customers activity though. By tracking activity, we can trigger events like emails and texts based on how they interact with your website. Marketing automation is the key for the most successful retailers on the plant. Now, we’ve made it possible for anyone to have this powerful tool in their arsenal.
Automated Social Media and Blogging
Automate your social media posts. Post to your content to a blog and have it automatically post to all of your social media accounts… automatically. Best of all, In2sight offers in-depth reporting to help you drill down on your pain points and increase your overall engagement.